April 17, 2015

 

It doesn’t matter how strong content is if no one ever sees it. It's imperative to consider the needs of your audience before creating a content strategy, not after. Use best practices for creating mobile-friendly content.

 

Consider these facts from Pew Research:

  • Mo...

April 8, 2015

 A successful marketing campaign is built on multiple points of support. This infographic uses the planets to indicate the relative popularity of each method according to a recent survey by Smart Insights

 

April 6, 2015

 

Your marketing strategy begins where your customers begin: in that blank rectangle known as Google search.

 

Sure, there are other search engines. But Google is the number one most popular website in the world, according to Alexa.

 

 

So, when you begin a marketing campaig...

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