July 6, 2015

Periscope is a populist journalism lab. Launched right after prime competitor Meerkat, live broadcasting belongs to the smartphone-toting public.

 

Truth be told, most of the public has nothing to say, and it's easy to find countless examples of people staring blankly a...

June 2, 2015

You’ve been there, glued to your TV or laptop on a binge watch of your favorite show. Game of Thrones has that effect on multitudes, and there is only one more episode left before the season finale! How can a show make you feel sorry for Jaime Lannister, a fictional ch...

February 16, 2015

Social media is a two way street. It's not simply not enough to post content and allow it to float, unmoored. A successful social campaign involves listening as well as speaking.

 

There's an underlying rationale to leveraging social in the first place.

 

Every successful...

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