William Shakespare
“My crown is called content,
a crown that seldom kings enjoy”
Bill Moyers
"Creativity is piercing the mundane to find the marvelous"
CONTENT
CREATIVITY
Your customers should own your product like it's their favorite song.
Get their attention intellectually and emotionally.
Great content marketing is a drumbeat.
Share, converse, revisit, refresh.
Inbound marketing works. It's measurable and scalable. Respect the consumer. Don't ask what you can sell. Instead, ask how you can help.
Today's prospective customer smells a sales pitch from a mile away, and runs quickly in the opposite direction. Get your business ready when that prospect comes running. Successful marketing is educational, with zero tolerance for salesy.
The consumer is the driver. A nonlinear process leads to the sale. Be there when the customer comes looking.
Discover what customers are asking, and answer those questions. Be everywhere with your answers: blog, social, ebooks, webinars, and research surface you amid the noise.
You are in the middle of the dance now. It's a double dutch jump.