COHEGENT

It's one thing to face a major controversy, like white collar crime or a lurid affair. Thankfully, these events are relatively rare. However, it is quite common to face objections to your product, either before or after a sale. You're pretty much guaranteed to run into...

When you build or refresh your digital real estate, you want a site that’s easy to navigate, clean and modern. But your instincts may drive you in the opposite direction. Consider these tricks and tips to attract and retain traffic.

Don’t fall into the trap of extolling...

What you see on a web page is just the shiny surface. Underneath there’s a lot of technology. Like a car, the average website is powered by dozens, if not hundreds of elements. But it doesn’t have to be a mystery, like some kind of intertubes magic.

As a business owner...

During a recent foray into the world of coding, the marketing team sat down with Zivtech CTO Jody Hamilton. We’d recently learned that a website is built upon a content database, not unlike an Excel spreadsheet. The code calls up the appropriate information from the da...

You know you want helpful, fresh content on your website. It’s the fuel that powers SEO and gets you to the top of page one on Google. But the idea of creating content into the distant future is daunting. How do you start the process? The first thing you need to keep c...

Your time is limited. By the time you finish this sentence, someone will visit and abandon your website. Unless you give your visitors a reason to stick around, they're gone. High bounce rate is an indicator of visitors' lack of interest. 

It may be absolutely fine fo...

There is a fundamental lack of acceptance to be found at the core of any desire for change. Whether this is a rejection of current circumstances, an unwillingness to deal with undesirable consequences or simply an appetite for something more, it is the conflict betwee...

The cost-effective and flexible nature of digital marketing makes it the obvious choice for new businesses and startups that are seeking to establish themselves. Avoiding the most common and costly mistakes can be difficult for new business owners who have little exper...

Don’t deny it. Your business is ruled by digital marketing, and if it’s not, it should be. Consider some interesting recent digital marketing facts.

 

Faking It

According to a study conducted by Shop+, more than 26 percent of people born after the year 2000 present fa...

Periscope is a populist journalism lab. Launched right after prime competitor Meerkat, live broadcasting belongs to the smartphone-toting public.

Truth be told, most of the public has nothing to say, and it's easy to find countless examples of people staring blankly a...