COHEGENT

Will Millennials Spend Less on Tech? Millennials, millennials, millennials. That’s pretty much all you’re going to hear for the next while. After all, there are now more people age 24 in America than any other age, according to a recent Wall Street Journal article that hints at a changing technology marketplace as twentysomethings spend dollars on nesting, not texting. Last year, millennials gave birth to 85% of the babies in America, according to Goldman Sachs. That’s a lot

They're tiny words. But the impact is tremendous. Once you realize why you should stay away from these words, you will increase engagement and sales. Not going to let you twist in the wind on this. The words are WE, US and OUR. You're thinking, excuse me? Yet take a look around on the web and you will note how many business sites are full of "We are" and "Our Services" and "Work With Us." The problem is that not a single one of those phrases clues potential customers into why

Have you ever noticed that the world tends to be split between word people and number people? Though it may seem that marketing and finance exist in totally different spheres, the financial industry is actually adept at creating impactful content marketing. FinServ understands how to target an audience, answer its questions and keep people coming back for more. So, how do they do it? Make It Easy Look at the marketing campaigns for any major financial company. Chances are, ea