
8 Essential Web Design Principles
When you build or refresh your digital real estate, you want a site that’s easy to navigate, clean and modern. But your instincts may drive you in the opposite direction. Consider these tricks and tips to attract and retain traffic. Don’t fall into the trap of extolling the many virtues of your business. Your visitors only want to know how you can solve their problems. Don’t make them work. Be easy to find. Home page copy should be brief. Guide the user to the desired locatio