How to Monetize Your Podcast
By Arielle Pardes Call it the Podcast Renaissance. Those episodes of digital radio are experiencing a comeback, and it’s big: In 2013, the iTunes store counted 1 billion podcast subscriptions; a study by Edison Research found that almost 40 million Americans have listened to a podcast within the last month. And Serial, the murder mystery podcast that’s taken everyone by storm, has an average of 1.5 million downloads per episode. So who’s cashing in on these things? If podcast
Social Media Monitoring and Content Marketing
Social media is a two way street. It's not simply not enough to post content and allow it to float, unmoored. A successful social campaign involves listening as well as speaking. There's an underlying rationale to leveraging social in the first place. Every successful content marketing strategy needs multiple points of support: compelling copy, relevance, clear objectives and a growing audience. Great content, no matter how well crafted, is invisible without an audience. A su
