It doesn’t matter how strong content is if no one ever sees it. It's imperative to consider the needs of your audience before creating a content strategy, not after. Use best practices for creating mobile-friendly content. Consider these facts from Pew Research: More than half (64%) of Americans have a smartphone More than half (63%) of adults use their phones to go online More than a third (34%) of people who use their phones to go online use their phones most times they go
A successful marketing campaign is built on multiple points of support. This infographic uses the planets to indicate the relative popularity of each method according to a recent survey by Smart Insights.
Your marketing strategy begins where your customers begin: in that blank rectangle known as Google search. Sure, there are other search engines. But Google is the number one most popular website in the world, according to Alexa. So, when you begin a marketing campaign, start where your customer starts. Think like your customers. What would they search on? You want to be on page one of the results. Your job as a business is to put yourself in the customer's seat. If they are t